Rio Tinto enlisted Red Empire Media to produce an engaging ‘Welcome to Winu’ induction video for new recruits, providing insights into the unique culture and values of the site. Winu is a copper-gold deposit in Western Australia. The video emphasises the importance of protecting and caring for Country, fostering a positive and inclusive environment. It showcases Winu’s culture, where everyone is valued and respected, operating as one cohesive team. The essence of Winu’s community spirit is seamlessly captured, promoting a shared commitment to excellence and unity among team members. This induction video serves not only as a practical guide for new recruits but also as an inspiring introduction to Winu’s positive and collaborative ethos, fostering a sense of belonging and camaraderie among the workforce.
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